About the author
Joanne has nearly 20 years of experience across Sales Enablement and Instructional Design. Having seen Sales Enablement really come to birth in technology areas, including security, IoT, and cloud she has a unique perspective on what it means and the teething issues it faces.
Posts by the author
10 things to do as a new sales enablement person
Sales enablement can be daunting for new managers. It is crucial to get it right from the beginning. Joanne Scouler wrote a piece on this. What are the things a new sales enablement person should do first.
Continue reading →How to use "Competitor Battle Cards" successfully?
We are back with the series about ‘Battle Cards’ - What? Why? How? And best practices and what is the future of it? We had a chance of talking to Joanne Scouler, who is a Software Sales Enablement Consultant. We talk about "How to use "Competitor Battle Cards" successfully?"
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