We are back with the series about ‘Battle Cards’ - What? Why? How? And best practices and what is the future of it? We had a chance of talking to Joanne Scouler, who is a Software Sales Enablement Consultant. We talk about "How to use "Competitor Battle Cards" successfully?"

Introducing a blog post series about ‘Battle Cards’ - What? Why? How? And best practices and what is the future of it? We had a chance of talking to Ben Harris, who is the Sales Enablement Director at CloudBees.

Building a global SMB SAAS company with most of the team based in India has one significant challenge - it is very easy to lose sight of the customer. Starting with the time zone difference, cultural differences and geographic distances, there are several degrees of separation between our customers and our team. That makes it more challenging to get a firsthand feel for their day to day life and challenges and the context in which they use Klenty. Making sure that we adopt a customer-first approach to building the company is a top priority and is reflected in the way we design the organization and our operating processes.

Jeff Bezos says, “Start with the customer and work backward.” This is not just lip service, Bezos and his team have built the entire company culture around this. In every meeting at the Amazon – whether it’s a press release, project meet, or any other meetup – Bezos ensures there is at least a single empty chair reserved for the customer.

Battlecards are a key part of our Sales strategy. Without them for our new hires, it would be like fighting a battle against an army tank with a rusted knife :) They provide the necessary ammunition to be well prepared and confident.