Building a global SMB SAAS company with most of the team based in India has one significant challenge - it is very easy to lose sight of the customer. Starting with the time zone difference, cultural differences and geographic distances, there are several degrees of separation between our customers and our team. That makes it more challenging to get a firsthand feel for their day to day life and challenges and the context in which they use Klenty. Making sure that we adopt a customer-first approach to building the company is a top priority and is reflected in the way we design the organization and our operating processes.

Jeff Bezos says, “Start with the customer and work backward.” This is not just lip service, Bezos and his team have built the entire company culture around this. In every meeting at the Amazon – whether it’s a press release, project meet, or any other meetup – Bezos ensures there is at least a single empty chair reserved for the customer.