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Top 10 Buyer Persona Examples to up Your Sales Game

Top 10 Buyer Persona Examples to up Your Sales Game

Chetna Sabharwal
Chetna Sabharwal
September 16, 2022
•
5 min read

âś…An innovative product: Check!

âś…A dedicated sales team: Check!

âś…The right tech stack: Check!

âś…Most suitable sales methodology: Check!

âś…A smart sales reporting software: Check!

Cool, then! You’re all set to supercharge your ROI, aren’t you?

Oh, wait! Are you forgetting something?

Umm.. someone that this go-to-market checklist is useless without? Any guesses? 

The customer, sales rep! The customer! The leads, the prospects, those who could turn into your MQLs, SQLs, opportunities, deals, and then, (cha-ching, cha-ching) CUSTOMERS!

But is it that easy to get the leads who would convert? Well, nothing good comes easy. Neither the customers nor the right leads.

So, what is the holy to a sales-outreach-gone-right? What is the key to effective prospecting and lead qualification, shorter sales cycles, and closed deals?

Drumroll….

Drumroll...

A buyer persona!

Before you embark on your selling spree, you need to know who you are looking for, and who would buy your product, so that you are not left knocking on the wrong doors - wasting your time and resources. 

Now, coming to the real question - “How to create one of those?”

Hold your horses, we’ll get to that, with detailed examples and templates. But before that, let’s understand….

What is a buyer persona

A buyer persona is a fictional representation of your target audience. It is a research-based persona profile that depicts your ideal customer’s goals and the challenges that they are facing.

Understand your buyers

To create a buyer persona, you have to empathize with your buyers and understand what a day in their lives looks like. Only then will you be able to understand their requirements, pain points, and priorities - which is just what you need to ace your sales calls. 

You can have multiple personas for your business. For example, the final decision of purchase may not be dependent on a single buyer. They may need approval from the decision-makers before buying your product. So, you’ll have to make separate personas for each individual to cater to the needs of every individual.   

A buyer persona enables you to target the real person by putting out relevant sales information and providing personalized service. 

Why are buyer personas important? 

A buyer persona helps you to keep the audience’s interests and needs in mind. You’ll be able to understand why they are willing or unwilling to make a purchase. 

Ready to buy?

It doesn’t end there. A buyer persona opens a continuous cycle of improvement and enhances other areas of your business. You get to understand a buyer’s journey. And by understanding the customer journey map, you will be able to provide better assistance and service.

The sales reps will be able to make better, more-informed decisions when they engage with the prospects and customers. Because they are aware of their prospects’ background and behavior, they will be able to answer their objections with useful information.  

That's what they need

Moreover, once you have the right buyer persona with you, it becomes a lot easier to tailor your marketing strategy for your prospects…

Creating a buyer persona can be a hard nut to crack. Fret not! We have some really useful personas already in place to give you a headstart! Here’s the list of ten most commonly used buyer personas that you can directly leverage to bolster your sales game: 

10 best buyer persona templates to boost sales

Based on location, demographics, marital status, education level, and more attributes, we have segmented different types of customers to create these buyer personas for you. Go on, put them to the best use!   

1. Product manager

A product manager develops a vision for their sales and analytics products. He has the responsibility to manage the roadmap to that vision. The product manager has to understand the customer’s needs and envision a product that solves their needs. 

Job title 

Product manager 

Sector/Industry

Various 

Location

Global

Age

35-38 

Responsibilities

  • They are expected to build value for the customer by understanding their challenges and goal.   
  • Depending on the feedback of the product, they need to constantly optimise and improve the product.
  • They need to be well aware of the market trends to keep up with the competition.
  • They have to collaborate with various teams like sales, marketing, and customer relations to measure the performance of the product. 

Challenges

  • Collaboration across teams can sometimes overburden the PM. They need to stay aligned with the roadmap while integrating different viewpoints and requirements from other teams.
  • They have to be creative and unique for their product to compete in the market.
  • The product may have technological dependencies that can limit feature development. The PM has to think of alternatives when the required feature is crucial, but due to technological limitations, the feature can’t be developed.

What they need

  • A tool that helps them create mock-ups for the feature requests. So the team of designers and developers can visualize the PM’s vision of the product.
  • Metrics and KPIs that give them insight into the product’s performance.
  • They are the central point between external teams and the internal team of developers. So to keep everyone on the same page, they need good collaboration tools and technology.

2. Product marketing manager

A Product Marketing Manager drives the growth of the product. He has to dive deep into the product-analytics-data ocean and produce action items. You can depend on them to increase product engagement and improve product adoption. They lead all the new product and feature launches. 

Job title 

Product marketing manager 

Sector/Industry

Various

Location

Global

Age

40-45 

Responsibilities

  • The product marketing manager’s insights affect the overall product development process. They have an active view of the market that helps in developing features, user experience, and packaging.
  • They ensure that the product is sent into the market with accurate information so that the user can understand it. So, they ensure that the right marketing strategy is in place.
  • Launching the product or new features to the first batch of customers will generate feedback that they need to incorporate into the product. 

Challenges

  • The product marketing managers work closely with the customers. And it is their primary responsibility to measure customer satisfaction. It can be challenging to analyse customer engagement and produce success metrics from the analysis.
  • With a roadmap already in place, it can be difficult to integrate immediate customer requirements with necessary feature upgrades. They have to constantly priortize and re-priortize features according to customers’ needs.  

What s/he needs

  • They need market research and analysis tools to improve their strategies and to suggest improvements in the product.
  • They need a CRM and workflow and project management tools that help them structurize their strategies.
  • They need product partners and content creation tools to promote their product’s presence in the market.
  • The product marketing managers need to upskill with the changing market to use the latest marketing strategies. This will help them minimize the customer churn rate. 
Growth

3. UX designer

UX Designer will be responsible for smooth customer-product interaction. No matter which device or operating system the customer use, the UX Designer needs to ensure that the customer is easily able to use all the product features. Customer interaction and engagement is the UX designer’s primary goal. 

Job title 

UX designer

Sector/Industry

Various

Location

Global

Age

35-45 

Responsibilities

  • They are responsible for improving the user experience of the customer as they interact with the product. The customer should not need to go the extra mile to get work done on the product.  
  • The product manager will give the requirements and the mock-ups, but it is the UX Designer’s role to transform those requirements into user-friendly features.

Challenges

  • The UX designer has to keep the UI tech limitations in mind. So, the developed mock-ups are close to the UI features when they are developed.    

What they need

  • Design tools can help UX designers to visualize their ideas on paper. 
  • They need metrics to measure time spent on the product, most-used features, features untouched, number of clicks, and other insights that will paint a clear picture of the customer-product interaction.

4. Sales manager

The sales manager leads the product to success. With the help of sales analytics and insights, the sales manager creates optimized sales strategies. 

Job title 

Sales manager

Sector/Industry

Various 

Location

Global

Age

35-45 

Responsibilities

  • Overseeing the sales team and measuring their performance.
  • Optimize sales strategies to increase lead generation and develop sales prospecting techniques. 

Challenges

  • They need sales insights and metrics from sales calls that will help improve the sales process.
  • Onboarding and training salespeople can be a hassle. The sales manager has to make sure they really understand the adopted strategies. 
  • Performance reviews get tricky as sales managers can’t sit in on every call and it is not feasible to go through tonnes of call recordings to keep a tab on their sales team’s performance.

What they need

  • They need tools to monitor the entire sales process and KPIs. 
  • Alerts generated from the sales calls will help them generate measure the performance of the sales team.
  • They need tools to transcribe sales calls to keep a track of customer responses. This will also help in the creation of customer personas. 
  • They need quick-delivered insights into their team’s performance, in just a few clicks, without having to go the extra mile.
Sales manager buyer persosna

5. Social media marketer

In the world of the internet, social media is the most important tool used to spread the word. It is imperative that the marketing team needs to leverage social media to promote the product and spread brand awareness.

Job title 

Social media marketer

Sector/Industry

Various

Location

Global

Age

35-38 

Responsibilities

  • They need to ensure engagement across multiple social media platforms like LinkedIn, Facebook, Instagram, Reddit, and others.
  • They measure the engagement and accordingly improve the social media marketing strategy. 

Challenges

  • To grasp the attention of the target audience, the social media marketer has to ensure that content is published frequently on the platforms. 
  • The need to keep track of the changing algorithms. For example, hashtags may turn useless tomorrow. So they need to remove it from their marketing strategy.

What they need

  • They need to plan content ahead to maintain an uninterrupted flow of content being published on social media platforms.
  • Social media algorithms can be quite technical and difficult to grasp. So with the help of technical experts, the social media marketer will know where exactly to revamp his strategies. 
social media marketer

6. ​​Copywriter

A copywriter creates content to promote the product across platforms. They produce copies that will build brand value. They create permanent impressions in the minds of the target audience.  

Job title 

Copywriter

Sector/Industry

Various

Location

Global

Age

25-35 

Responsibilities

  • They produce copy based on research and SEO optimization with the help of a marketing team. 

Challenges

  • They have to always come up with a variety of content which includes blogs, interactive copies, and informational articles. It can be challenging and overburdening, but it is required to create a market presence. 
  • They need to ensure that websites should receive healthy web traffic and it is listed on the front page of Google search. Generating organic traffic is not an easy task. It requires following SEO best practices and in-depth Google analytics.

What they need

  • They need insights from the content that the marketing writers have created to map the conversion rates through their content marketing campaigns.
Buyer

7. Independent blogger

Independent bloggers are freelance workers who advertise products/services on their websites. Every conversion on their website earns a commission from them. 

Job title 

Independent blogger

Sector/Industry

Various

Location

Global

Age

25-40 

Responsibilities

  • Create content that provides information pertaining to the field of your product and services. 
  • They have to write blogs for many years for a decent number of subscribers. 

Challenges

  • Customer retention is a key challenge for them. 
  • They need to follow up on subscribers and keep in touch to develop a loyal subscriber network that reads their blog regularly. 
  • Not every reader signs up for the newsletter. So getting the email addresses of the readers can be difficult. The entire email marketing strategy rests on fetching the reader’s email. 
  • Bloggers may not have a good knowledge of the technicals. So, developing a website is a pain point for them.

What they need

  • They need to find subscribers who are interested in reading their blogs.
  • An independent blogger is required to send email copies and newsletters that bring the readers back to the blogs. They need to use email marketing strategies to attract readers. 
Step it up

8. Customer success manager

The customer success manager is responsible for making the customer satisfied and happy. They ensure that the customer receives support and assistance for queries and objections. 

Job title 

Customer success manager

Sector/Industry

Various

Location

Global

Age

26-31 

Responsibilities

  • Customer success is dependent on product features, sales process, marketing, and everything related to the product. The manager has to collaborate with various teams to ensure customer success.
  • The most important aspect of their job is reducing customer pain points when dealing with the product.

Challenges

  • Providing a personalized customer experience ensures a good user experience - when the customer feels important, their trust in the brand increases.
  • A support team that is available throughout the day or during the specified hours, the customer success manager has to ensure that support and assistance are available for the customer round the clock.

What they need

  • AI-driven tools to provide direct assistance for queries, it will reduce the dependency on the support teams.
  • Consistent follow-ups are needed for customer retention
  • Auto-resolution of a support ticket to reduce volume; this will decrease the operational overhead on the support team.

‍

Customer success manager persona

9. Chief Technology Officer (CTO)

A CTO manages a company’s technical resources. They head the research and development department of the company. A company needs to update its technology with the changing market, and CTO ensures that. 

Job title 

Chief Technology Officer (CTO) 

Sector/Industry

Various

Location

Global 

Age

35-55

Responsibilities

  • Choosing the right technology stack and resources by analyzing the short-term and the long-term needs of the company, the CTO decides the resources accordingly.

Challenges

  • The software should meet the current and long-term needs. So, the CTO has to make sure that the R&D department is ready to take up future technological migrations.
  • The CTO has to save capital by preventing technological migrations. 

What they need

  • They need to have good market knowledge to meet the organization’s internal and external vendor needs.
CTO buyer persona

10. Small business entrepreneur

A small business entrepreneur overseas all the operations in his company. They are the main authority to decide the roadmap of the business. 

Job tiitle 

Small business entrepreneur

Sector/Industry

Various

Location

Global

Age

30-40 

Responsibilities

  • Building the entire business model
  • The small business entrepreneur overseas all the operational tasks
  • He appoints the head of each department to help him manage the business

Challenges

  • A small business entrepreneur has to hire fresh talent and experts who can help him/her achieve the future goals of the organization.
  • Collaboration between all the teams is necessary and tough for smooth execution in a small business that lacks structure in its nascent stage
  • Tracking the business growth, revenue, and performance of the team is necessary for the small business entrepreneur.

What they need

  • Tools that ease the onboarding and training process of the new joiners
  • To be aware of the existing competition in the market
  • A platform that helps in collaboration across teams 
Small business entrepreneur buyer persona

After creating the perfect user persona, you still have work to do. Reaching the target customer is not enough. You have to persuade them to close those deals.

Seal the deal with Wingman 

Data is everywhere, and the right data is all you need - to create buyer personas that get you qualified leads. Wingman, our sales intelligence platform, combines the power of your business data and sales call recordings to glean actionable insights. You can leverage Wingman’s AI-powered insights from the pre-recorded calls with prospects/customers in the same industry to understand your buyer’s mindset. Then, you can make the best use of this information to create data-driven buyer personas and boost your sales game!

…and the plot thickens. 

A buyer persona will tell you about the prospect's preferences and needs but it can’t tell you how they will act when you call them up. Wingman helps you deal with the reaction. With Wingman, you can respond to the prospects with the perfect answers to their inhibitions which will help you seal the deal. Don’t believe it? Book a demo and see for yourself!

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