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What is a Sales Deck and How to Create One? [+Examples]

What is a Sales Deck and How to Create One? [+Examples]

Kushal Saini Kakkar
Kushal Saini Kakkar
October 25, 2022
5 min read

Salespeople have to dial 18 or more times on average to connect with a prospect. 

Hurts, right? 

You have this amazing product which could melt all their worries away - only if they knew that, and only if they would agree to talk to you…

Is cold calling the only way to work your charm on your prospects? I mean, your goal is to make them listen to you, right? Now, you could either do that with countless cold calls, or you could curate a document for them that works just the same. 

Wait, does that sound highly familiar? Yes, we are talking about the famous sales decks!

Of course, a sales deck can’t really build that sweet relationship and rapport you would like to have with your prospects, but it could sure work wonders to get them to talk to you. Moreover, it would do half the job of qualifying that lead for you. 

You would probably be using sales decks. We’re here to help you with how to curate and use them the right way. But let’s get all our bases covered before we get to that. 

What is a sales deck?

A sales deck is your sales narrative in the form of a slide presentation (e.g., powerpoint, keynote, etc.) used to supplement your sales pitch. It should ideally cover an overview of your product, offer a value proposition and solution for the prospect, and include examples of success stories from your other clients.

Why is it important to use a sales deck?

When it comes to reaching out to prospects and making a sale, using a sales deck is beneficial for a number of crucial reasons.

Different people take in information differently, but research has shown that the human brain can digest visual information 60,000 times quicker than text. So, you can go wild with cool designs and graphics to present your value proposition and connect with your audience through your brand voice.

Those eyes don't hurt…

Having a sales deck will make you seem well-prepared; your prospects think that this person knows what they are talking about. Nearly 57 percent of B2B customers have expressed that they believe sales staff are unprepared for their first encounter. With a sales deck, you have the right context to set the agenda for your sales calls and make them familiar with your product in advance. This way, it creates a connection between your product and the prospect beforehand, and you can use that to your advantage to sell your product.

Build your own sales deck with these easy steps 

Step 1: Know thy customer

Your sales pitch is greatly based on customer research; a sales pitch deck should also include the same. You need to dig deep and bring out their pain points in the slide deck so that the prospect can relate to what is being shown.

You need to ask yourself:

  • Who are your customers?
  • What kind of businesses do they run?
  • What are their major frustrations?
  • How does your product solve those needs?
  • What are their goals?

Conduct surveys and prospect interviews to get answers to such questions. The more knowledge you have about your target audience, the better will be your sales pitch deck.

Step 2: Tell them your product’s story

A great sales deck has a narrative around it that keeps the prospect hooked to the conversation. Simply reading out the key points in your pitch in a monotone will definitely bore them. 

Too late now. This one’s gone.

So what’s your product’s story?

Once upon a time our founder Mr. X woke up from a dream…


How is their life right now? Start with your customer’s current situation and the problems that they are facing without any solution, or with their current solution. This will help you find out how your product can alleviate their pain points. 

Paint a picture in your sales deck that resonates with their challenges. Show them how their lives will change once they become your customer.

By creating a sales narrative in your deck you are creating a deeper understanding of their needs. This helps you gain their trust and lays the foundation for a long-lasting relationship.

Step 3: Keep it short and use the key points

Your product might be filled with features that make it a star in the industry. But your sales deck doesn’t have to teach the prospect the A to Z of your product. You have to make a crisp pitch that is cemented in their mind.

Don’t get too attached to the features.

If the prospect expresses a challenge that a feature can resolve, but it isn’t mentioned in the deck, then you can tell them about the additional product features.

Tip ⚡️: Add the very important key points in the quick summary at the end of your presentation so that the target audience doesn’t forget those.

You can pick three features that can solve major challenges of your prospect or help them achieve what they desire. Then, turn those features into benefits and add them to your presentation.

Step 4: Choose a relevant social proof

Your past customers are the testimonials of your success. And how did your product help those customers who were in a similar situation as your current prospect? This sales strategy of using are called social proof is used by most of the Saas businesses. 

Everyone enjoys employing social proof. It's all over the SaaS landing pages, floats about in the blogs we read every day, and virtually takes over our Instagram feeds.

When including social proof, how can you ensure that it’s unique, grabs attention, and effectively communicates your point?

The ideal sales presentation deck only incorporates relevant social proof. 

If you’re presenting to a small business owner, showcasing your another customer like Snapchat may potentially push them away from buying your product. 

I see you are there!

Since they may like that Snapchat is one of your clients, but wonder whether your product is right for a startup. So, if you're making a presentation to a company founder, highlight a use case and testimonial from another client who is also a startup founder. 

Step 5: Use the very best sales deck template

By starting with a high-quality sales pitch deck template, you can save time and effort while creating a presentation that will amaze your clients.

Are these features for real?

But keep in mind these two things for your template to be successful:

Start by making as many changes to the template as you want. Alter the layout, swap out the images, and use your own text for a really unique presentation if you're going to use a sales pitch deck template. Avoid having a sales presentation deck that looks too similar to the competition.

Second, take advantage of an industry-specific sample document. When pitching a product, a business-to-business company may take a very different approach than a software-as-a-service (SaaS) firm. 

Some sales deck examples

Sales deck for QS Sales, created by BrightCarbon

QS, a company that provides university rankings, makes excellent use of graphics throughout its sales deck. This is one of the smallest sales decks we've included on our list, consisting of just a handful of slides.

If you must present a brief sales deck, ensure that the material presented is concise and to the point, and include the most vital data at the front of the presentation.

The information presented by QS highlights the characteristics, value proposition, and client influence of the company.

You can find this sales deck here:  QS Sales

Sales deck for FreshWorks, created by BrightCarbon

Freshworks is a business-to-business (B2B) platform that offers a comprehensive suite of tools. The sales presentation places an emphasis on clear language and structure. By visually depicting the issue and the proposed solution, the text becomes more digestible.

One of the product's main selling points and most notable advantages is its mobile app; therefore, they've given it its own slide in the presentation. The next slides detail the process of onboarding a new client, including the kinds of communications they may anticipate receiving on a regular basis.

This allows the salesman to explain and answer any queries the prospect may have as the slides aren't word-heavy.

Sales deck for, created by Pawe Mikolajko

There are circumstances when visual aids like flowcharts and timelines are the most effective method to convey information. uses this method in their sales presentation to talk about the flow of the product and the onboarding procedure.

It’s that simple!

Users are better able to foresee the benefits of implementing this software into their operations using this technique.

Sales deck for Leadnomics, created by Katya Kovalenko

Presenting its brand identity is a difficult task, but Leadnomics has managed to pull it off successfully. 

The online marketing firm commissioned a graphic artist to produce a sales deck in keeping with the firm's modern, technological image.

As a result, potential customers may get insight into Leadnomics as a brand while learning about the company and its offerings.

Sales deck examples: Accern by Katya Kovalenko

Not only does Accern's sales deck employ design to stand out, but it also features customer case studies as a kind of social proof to demonstrate the tool's usefulness to prospective clients.

These presentations may be simply modified to fit the needs of any individual client, and they all offer an overview of the goods, issues, and solutions. Clients are more likely to make a purchase after seeing a presentation that was tailored specifically to them.

Take my money!

Sales deck for MEOM by Katya Kovalenko

The first thing you'll notice about MEOM's sales deck is how simple and uncomplicated it is.

The brand's presentation deck was kept simple to aid customers in absorbing its contents. Companies typically include too much data in their presentations, making it impossible for customers to retain any of it.

The deck also takes a deep dive into the life of one of the employees and is also a part of the brand's identity, serving as a persuasive sales pitch.

Sales deck for UpstartWorks, created by BrightCarbon

There is a visual of a path to success at the beginning of this UpstartWorks presentation deck, followed by the company's value proposition and a list of customer perks. They outline the services they provide, who their clients are, and the outcomes their previous customers have had.

The sales deck covers all the bases that every good sales presentation must include. If present, graphics, and logos, are neatly laid out and not chaotic.

You want to know about something else that's pretty neat? Keep reading.


Wingman helps you create impressive sales decks

To create a sales deck that attracts your prospects, you need to understand what they need. And no one knows your customer better than Wingman!

Wingman is an AI-driven sales intelligence platform that helps you meet and exceed your sales goals. It provides you with a call library that has your sales calls recorded and transcribed. It gives you a comprehensive analysis of your sales calls with in-depth insights. Find the bullet points that you want to put in your sales deck templates with Wingman.

Wingman - the Robin to your Batman

Wingman gives you a data-driven call summary of each call to identify what case studies you can put in your sales pitch deck. Moreover, it remains by your side on your calls to arm your sales team with intelligence in real time to navigate tricky situations and close more deals. It streamlines your sales process by seamlessly integrating with all your business tools like salesforce CRM, messaging apps, videoconferencing software, and calendars. 

If hitting sales goals is your top priority this year, then consider booking a free demo today!

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