Lead with value, not your product: Brent Keltner on how to hook in your buyers

Still using old formulas in a new market where your buyer is already armed with all the knowledge they need? Maybe it's time to move to a new way of selling with value, says Brent Keltner.

Brent is the founder and President of Winalytics, a go-to-market- and revenue acceleration consultancy that helps companies build their go-to-market strategy across sales, marketing and customer success teams. Before starting Winalytics, Brent spent more than decade as a revenue leader in enterprise to early stage companies. He’s also a Phd in social sciences from Stanford University.

In this episode, Brent talks about the top 3 trends to look out for in 2022 and more:
- Programmatic prospecting
- A mindset shift in selling
- The basics of any good go-to-market strategy

Lead with value, not your product: Brent on how to hook in your buyers

Trailer - Lead with value, not your product: Brent on how to hook in your buyers

Still using old formulas in a new market where your buyer is already armed with all the knowledge they need? Maybe it's time to move to a new way of selling with value, says Brent Keltner.

Brent is the founder and President of Winalytics, a go-to-market- and revenue acceleration consultancy that helps companies build their go-to-market strategy across sales, marketing and customer success teams. Before starting Winalytics, Brent spent more than decade as a revenue leader in enterprise to early stage companies. He’s also a Phd in social sciences from Stanford University.

In this episode, Brent talks about the top 3 trends to look out for in 2022 and more:
- Programmatic prospecting
- A mindset shift in selling
- The basics of any good go-to-market strategy

Lead with value, not your product: Brent on how to hook in your buyers

Trailer - Lead with value, not your product: Brent on how to hook in your buyers

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