Prep makes perfect: Mor Assouline on doing demos right

The path to a perfect demo is through a great discovery call.

Basically, you need to run a recon mission before you even think about perfecting your pitch for the demo call, says Mor.

You need to have all the information about the prospect, know exactly what they need, and which solution(s) will address their pain points.

Mor Assouline, the founder of FDTC, is an expert on giving mic-drop demos. He helps AEs in B2B SaaS companies close more sales without interrogative discovery and feature dumping.  

In this episode, Mor talks about:

- The secret sauce to succeeding as a sales leader.
- How sales leaders can help their teams to give better demos.
- What companies get wrong about demos.

Prep makes perfect: Mor on doing demos right

The path to a perfect demo is through a great discovery call.

Basically, you need to run a recon mission before you even think about perfecting your pitch for the demo call, says Mor.

You need to have all the information about the prospect, know exactly what they need, and which solution(s) will address their pain points.

Mor Assouline, the founder of FDTC, is an expert on giving mic-drop demos. He helps AEs in B2B SaaS companies close more sales without interrogative discovery and feature dumping.  

In this episode, Mor talks about:

- The secret sauce to succeeding as a sales leader.
- How sales leaders can help their teams to give better demos.
- What companies get wrong about demos.

Prep makes perfect: Mor on doing demos right

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