How to Use Competitor Battle Cards Successfully?
Learn the best practices of using Battle Cards from Joanne Scouler, a Software Sales Enablement Consultant.
Latest insights, tips and tricks for winning revenue teams
Introducing a blog post series about ‘Battle Cards’ - What? Why? How? And best practices and what is the future of it? We had a chance of talking to Ben Harris, who is the Sales Enablement Director at CloudBees.
Battlecards are a key part of our Sales strategy. Without them for our new hires, it would be like fighting a battle against an army tank with a rusted knife :) They provide the necessary ammunition to be well prepared and confident.
Companies strive hard to drive consistency in their sales process and communication. It is a tough challenge and battlecards has been a ‘new kid on the block’ for some time now. In this post, we talk about how to make them effective and common mistakes that modern sales teams should avoid.